Friends of Fusion: March 2007 Issue
March 17, 2007
Filed Under Friends of Fusion
1FORCE Launches With New Brand And Website!
Click to view March 2007 Friends of Fusion
Web 2.0 - It’s Time To Be Different
March 13, 2007
Filed Under Blog
I know what you’re already thinking… Is this another blog post about how take advantage of the “Web 2.0″ buzz that is already over-hyped? The answer is: no.
From a true interactive marketing perspective, Web 2.0 is not the “next new thing.” It is a new opportunity for companies to begin to think in a new way about their websites. It is time to take advantage of the media as it was originally intended to be: an interactive communication tool.
Over the past 10 years, companies have done to the web, what has been done to other media channels over the last 100 years. They have systematically neutered it into a one way broadcast channel, delivering static information. It’s not their fault. This is a conditioned response to thinking about new media options.
Companies that truly want to take advantage of the interactive channel must make a conscious effort to use the available tools to move past a “broadcast mentality” to a true one-to-one communications approach. Web 2.0 offers part of the solution, but the rest is up to you.
Web 2.0 and the supporting bag of tricks that come along with it (including AJAX and other technical oddities), should be looked at as tools to help build stronger relationships with customers, prospects and investors.
The real energy can only be realized with an internal commitment of your company to proactively revisit and constantly improve your website over time. The day your site is launched should be viewed as a start, not the end of a process. Continual improvement will drive a visitor’s positive experience with your brand.
Atomic Fusion Helps Clients Embrace Web Standards
February 28, 2007
Filed Under Press Release
Atomic Fusion, an award-winning independent interactive marketing agency, is building upon its “Be Energetic!” approach to interactive marketing with the addition of new projects to its roster that take advantage of web standards. In addition to launching a new web standards-based website on its behalf recently, the eight year old interactive marketing firm’s focus is on helping companies understand the benefits that forward-thinking design and web standards can provide over time.
Shawn Keith, strategy director and co-founder of Atomic Fusion said, “A website can be a powerful tool for building ongoing relationships for companies. Our focus is to help companies “Be Energetic!” about their interactive marketing initiatives. Taking advantage of web standards is one area that can help reduce the cost and complexity of development while increasing the accessibility and long-term viability of a website over time.”
Atomic Fusion is utilizing its “Be Energetic!” approach for companies such as Boys & Girls Clubs of America, c360, Iron Data, and MarketSquare Solutions. The demand for Atomic Fusion’s innovative interactive marketing services continues to grow as more companies benefit from the range of interactive services that are offered, including website design, web-based applications, interactive promotions and demonstrations.
About Atomic Fusion, Inc.:
Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.
The Big Web “Add On” Controversy
February 19, 2007
Filed Under Blog
Why can’t good things stick around? It seems that with the evolutionary approach of the Internet, this often becomes a compulsion for companies. In many cases, this can be a good thing — constantly improving usability and the user experience. But often, the addition of new and enhanced features muddy the usability playing field for the end user.
As an example, I was a loyal user of AOL’s chat function for years. But, like it’s predecessor, ICQ, AOL continued to add new features and functions to the chat engine. Web products tend to all want to do the same thing: mimic browser functions. Over time, these functions got in the way of the original purpose of the product which was allowing quick and easy text-based chatting.
I soon moved to Google Talk, when it was introduced, offering a simple interface and functions. To date, Google has stayed true to the format, not allowing new features and functions to get in the way with the product’s original intent.
There’s an underground rising of people who appreciate the original intent of web-based experiences. Take for instance “Give Me Back My Google.” This site presents current Google search results, in the original, “affiliate free” format. If you do some searching on your own, I’m sure you can find many of these grassroots movements out there.
We all understand that the addition of new features and functions are often driven by expanding the revenue opportunities for a company. However, when these new opportunities get in the way of the original intended use of the tools, the end user experience and future loyalty can be harmed and ultimately, they find other sources to fill the need.
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