Fusion Blog

Is Silverlight Going To Change The Web?

April 20, 2007
  Filed Under Blog

The great thing about the web is that is always changing. The bad thing about the web is that is always changing. So, when Microsoft makes an announcement about a new web offering, you never know which way it is going to go.
Microsoft has been making rumblings in the web space with its announcement of Silverlight, a new browser plug-in targeted as being a “Flash killer” and offering the ability of streaming HD video on both Macs and PCs.

If it does what it says, media sites should be excited with the opportunity to push out full-screen 720p HD video to their website visitors. Silverlight also offers new opportunities for small downloading games,” or as Atomic Fusion refers to them: impulse games.

To learn more about Silverlight and what it brings to the web development table, check out one of Microsoft’s developer blogs.

Friends of Fusion: April 2007 Issue

April 17, 2007
  Filed Under Friends of Fusion

Atomic Fusion Introduces Category Focused Portfolio!

Click to view April 2007 Friends of Fusion

Atomic Fusion Highlights Launch For 1FORCE Government Solutions

April 15, 2007
  Filed Under Press Release

For the past eight plus years, start-up organizations in the Atlanta business community have been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of its clients. This month, Atomic Fusion, an award-winning independent interactive marketing agency, announces the launch of a new website and corporate identity for 1FORCE Government Solutions.

1FORCE Government Solutions, a new company focused on a new company focused on resource planning, staffing solutions and program support the Federal sector of the government, selected Atomic Fusion to create a new corporate identity, including a logotype and business materials, along with a corporate marketing website.

Bob Klingler, creative director and co-founder of Atomic Fusion said, “Atomic Fusion’s focus was to help 1FORCE to quickly get up-to-speed, providing a professional corporate image that will be flexible as the company grows over time.”

Atomic Fusion’s “Be Energetic!” approach to interactive marketing is currently in the process of energizing interactive marketing initiatives for companies such as iVision, Boys & Girls Clubs of America, WTBS and Market Square Solutions.

About Atomic Fusion, Inc.:

Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.

YouTube Domino Effect, Part II

March 20, 2007
  Filed Under Blog

As news coverage from media outlets such as ClickZ and others continue to report on the legal happenings against Google and its YouTube division, the snowball will rapidly grow as other media companies begin to flex their muscle.

The action from Viacom will only continue to muddy the water and make contributors think twice before posting content to social media sites, in fear of getting wrapped up in the middle of a copyright battle. After all, the Napster downfall didn’t gain any traction until copyright holders started going after users, rather than the network.

This is also a double-edged sword for content developers. On one hand, people are posting their content to these social media sites “without their written consent,” which by law is a no-no. On the other hand, these same sites are bringing much larger attention to the big gun’s and their various media franchises.

In order to not fall into the same fate as Napster, YouTube will need to take a preemptive strike in dealing with these media outlets, rather than trying to pass the buck to their users. A revenue sharing model would provide a kick-back for copyright holders, while allowing the social community to determine what’s relevant for posting.

Read You Tube Domino Effect, Part I

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