Companies Must Watch Out For “Entrepreneur Design Syndrome”
May 25, 2007
Filed Under Blog
Today’s business environment puts a much higher emphasis on marketing and how it supports the organization. Marketing managers are finding more and more pressure put on them from many different levels of the company. Often, they must not only balance the overall business and marketing strategy, but they must also determine how other areas of the business are impacted by marketing efforts (e.g., operations, technology, human resources).
The result of this may influence a marketing manager’s ability to adequately balance the needs of the organization. Often the marketing manager’s expanded role also means their focus, which should be driving strategic marketing initiatives, often is muddied with opinions and commentary from colleagues who don’t have a clue (or training) in classical marketing strategy.
What does this have to do with interactive marketing? Often it can be brought into the design process where client-side contacts, not integrated with the marketing team, provide design influence.
We call this “Entrepreneur Design Syndrome” because often, design direction can be directly influenced by the last meeting that the client attended. This concept is very similar to the entrepreneur who when starting a company, is often heavily influenced by what someone told them in their last meeting.Most of the time, marketing managers do not even realize this is happening. Left unchecked, the creative process evolves into “design by committee” decisions, driving the original marketing strategy off course.
Here are a few ways marketing professionals can help reduce the effects of “Entrepreneur Design Syndrome”:
- Remember the big picture. Don’t let short term “fires” influence the long term marketing strategy.
- Give the committee input, not control. Gather feedback from the appropriate influencers in the process, but set their expectations about marketing decisions that may supersede their feedback.
- Leverage your marketing partner’s influence. Use your marketing partner to help sell design decisions. Often opinions from outside the organization carry strong weight toward influencing a committee’s opinion on design.
Atomic Fusion Highlights Recent Projects From The Reactor
May 15, 2007
Filed Under Press Release
For the past eight plus years, the Atlanta business community has been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of clients. The results of the Atomic Fusion proven process in creating energized interactive marketing solutions, including the following recent projects:
A longtime client, c360, tapped Atomic Fusion to create a flexible information structure for the company’s range of add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform.
Atomic Fusion recently launched a new website and corporate identity for 1Force Government Solutions, a new company focused on resource planning, staffing solutions and program support the Federal sector of the government.
Atomic Fusion’s “Be Energetic!” approach to interactive marketing is currently in the process of energizing interactive marketing initiatives for companies such as iVision, Boys & Girls Clubs of America, WTBS, and Market Square Solutions.
About Atomic Fusion, Inc.:
Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.
Friends of Fusion: May 2007 Issue
May 15, 2007
Filed Under Friends of Fusion
Atomic Fusion highlights launch for c360!
Click to view May 2007 Friends of Fusion
Atomic Fusion Highlights Why It’s Never Too Late To “Be Energetic!” About Interactive Marketing
April 30, 2007
Filed Under Press Release
For the past eight plus years, the Atlanta business community has been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of clients. The result has been an agency that start-up, growth and Fortune 500 companies have relied upon time after time to energize interactive communications. Atomic Fusion, an award-winning independent interactive marketing agency, continues to take a fresh look at interactive marketing options for its clients.
Shawn Keith, strategy director and co-founder of Atomic Fusion said, “Now a good time for companies to review their interactive marketing initiatives for the year. Companies that put planning and implementation on the back burner in the first quarter often miss their year end goals simply because they put it off. By the time summer rolls around, the perception is that it is often too late in the year to catch up. Part of the beauty of interactive marketing is that there are multiple ways to embrace and support proactive outreach. There are a number of ways to get started and small steps can quickly build into larger ones as companies get comfortable with the options available. Atomic Fusion’s “Be Energetic!” approach helps companies to embrace interactive marketing to improve communication with a company’s customers, prospects, strategic partners, investors, and employees. ”
In 2007, Atomic Fusion’s “Be Energetic!” approach has been utilized to support and energize interactive marketing initiatives for companies such as 1Force Government Solutions, Boys & Girls Clubs of America, c360, WTBS and Market Square Solutions. The demand for Atomic Fusion’s innovative interactive marketing services continues to grow as more companies benefit from the range of interactive services that are offered, including website design, search engine optimization, web-based applications, interactive promotions and demonstrations.
About Atomic Fusion, Inc.:
Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.
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