Atomic Fusion Blog

Atlanta Business Community Celebrates Nine Years Of Atomic Fusion Power

Atomic Fusion — Thu, 28 Jun 2007 13:00:25 +0000

When it began back on this date in 1998, the Atlanta business community didn’t know that the uniquely named and award-winning independent interactive marketing agency, Atomic Fusion, would have the longevity it has had in helping companies utilize interactive media as a powerful marketing tool.

Founded in an apartment off Peachtree Street in Atlanta, Atomic Fusion was and remains today, a leader in the business of interactive marketing. Early on, serving clients like Boys & Girls Clubs of America and Security First Network Bank, the world’s first Internet bank, Atomic Fusion quickly emerged as an industry leader. Today the company supports a base of Fortune 500 and growth companies, including Anteo Group, c360, CheckFree, Reed Construction Data, Servigistics, and various departments within Turner Entertainment Group.

“The interactive industry has experienced remarkable changes and growth over the last nine years,” said Travis Granville, president and co-founder, Atomic Fusion. “One thing that has not changed, however, is Atomic Fusion’s mission to deliver energized interactive communications that provide ongoing value.”

Now, celebrating its ninth anniversary, the independent agency has built a strong reputation in the southeast, delivering energized interactive communications to a range of clients and industries. Over the years Atomic Fusion has received industry recognition, including awards from the American Advertising Federation, Web Marketing Association and various vertical industry acknowledgements for its work.

Bob Klingler, creative director and co-founder of Atomic Fusion said, “We owe our success to our clients. They trust us to work efficiently to extend their brands online. Through the years we have been fortunate to retain great clients and to receive referrals, due to the high level of service we provide.” Klingler also credits the company’s employees for Atomic Fusion’s ongoing success. “Our team has been instrumental in pushing interactive marketing concepts forward, while delivering stellar customer service.”

About Atomic Fusion, Inc.

Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.

Friends of Fusion: June 2007 Issue

Atomic Fusion — Thu, 28 Jun 2007 13:00:06 +0000

Atlanta Business Community Powered by Atomic Fusion for 9 Years!

Click to view June 2007 Friends of Fusion

Atomic Fusion Services Boost Leadership Visibility and Profile For Clients

Atomic Fusion — Thu, 31 May 2007 21:36:04 +0000

The Atlanta business community has been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of clients. Atomic Fusion, the award-winning independent interactive agency, has proven time and time again that a solid interactive marketing foundation can elevate a company’s perceived value and visibility.

Creative director and co-founder of Atomic Fusion, Bob Klingler said, “A successful website user experience builds brand equity in a way that other marketing initiatives could only dream about. Websites not only support sales initiatives, but given the right opportunity, provided an opportunity to build a relationship with the prospect, even before direct contact is made with the company.”

Atomic Fusion recently helped the following companies elevate their interactive marketing efforts:

C360. A longtime client, c360, tapped Atomic Fusion for its new website, creating a flexible information structure for the company’s range of add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform.

Trusted Counsel. Building upon brand elements created by Atomic Fusion, including a logotype and sales collateral, a new website was recently launched for the high touch, boutique corporate and technology law firm.

1FORCE Government Solutions. Atomic Fusion recently launched a new website and corporate identity for 1Force Government Solutions, a new company focused on resource planning, staffing solutions and program support the Federal sector of the government.

Atomic Fusion’s “Be Energetic!” to interactive marketing is currently in the process of energizing interactive marketing initiatives for companies such as iVision, Reed Construction Data, and WTBS.

About Atomic Fusion, Inc.:

Founded in 1998, Atomic Fusion^® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.

Companies Must Watch Out For “Entrepreneur Design Syndrome”

Shawn Keith — Fri, 25 May 2007 19:45:29 +0000

Today’s business environment puts a much higher emphasis on marketing and how it supports the organization. Marketing managers are finding more and more pressure put on them from many different levels of the company. Often, they must not only balance the overall business and marketing strategy, but they must also determine how other areas of the business are impacted by marketing efforts (e.g., operations, technology, human resources).

The result of this may influence a marketing manager’s ability to adequately balance the needs of the organization. Often the marketing manager’s expanded role also means their focus, which should be driving strategic marketing initiatives, often is muddied with opinions and commentary from colleagues who don’t have a clue (or training) in classical marketing strategy.

What does this have to do with interactive marketing? Often it can be brought into the design process where client-side contacts, not integrated with the marketing team, provide design influence.

We call this “Entrepreneur Design Syndrome” because often, design direction can be directly influenced by the last meeting that the client attended. This concept is very similar to the entrepreneur who when starting a company, is often heavily influenced by what someone told them in their last meeting.Most of the time, marketing managers do not even realize this is happening. Left unchecked, the creative process evolves into “design by committee” decisions, driving the original marketing strategy off course.

Here are a few ways marketing professionals can help reduce the effects of “Entrepreneur Design Syndrome”:

Remember the big picture. Don’t let short term “fires” influence the long term marketing strategy.
Give the committee input, not control. Gather feedback from the appropriate influencers in the process, but set their expectations about marketing decisions that may supersede their feedback.
Leverage your marketing partner’s influence. Use your marketing partner to help sell design decisions. Often opinions from outside the organization carry strong weight toward influencing a committee’s opinion on design.

Atomic Fusion Highlights Recent Projects From The Reactor

Atomic Fusion — Tue, 15 May 2007 13:00:24 +0000

For the past eight plus years, the Atlanta business community has been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of clients. The results of the Atomic Fusion proven process in creating energized interactive marketing solutions, including the following recent projects:

A longtime client, c360, tapped Atomic Fusion to create a flexible information structure for the company’s range of add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform.

Atomic Fusion recently launched a new website and corporate identity for 1Force Government Solutions, a new company focused on resource planning, staffing solutions and program support the Federal sector of the government.

Atomic Fusion’s “Be Energetic!” approach to interactive marketing is currently in the process of energizing interactive marketing initiatives for companies such as iVision, Boys & Girls Clubs of America, WTBS, and Market Square Solutions.

About Atomic Fusion, Inc.:

Friends of Fusion: May 2007 Issue

Atomic Fusion — Tue, 15 May 2007 13:00:22 +0000

Atomic Fusion highlights launch for c360!

Click to view May 2007 Friends of Fusion

Atomic Fusion Highlights Why It’s Never Too Late To “Be Energetic!” About Interactive Marketing

Atomic Fusion — Mon, 30 Apr 2007 13:00:34 +0000

For the past eight plus years, the Atlanta business community has been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of clients. The result has been an agency that start-up, growth and Fortune 500 companies have relied upon time after time to energize interactive communications. Atomic Fusion, an award-winning independent interactive marketing agency, continues to take a fresh look at interactive marketing options for its clients.

Shawn Keith, strategy director and co-founder of Atomic Fusion said, “Now a good time for companies to review their interactive marketing initiatives for the year. Companies that put planning and implementation on the back burner in the first quarter often miss their year end goals simply because they put it off. By the time summer rolls around, the perception is that it is often too late in the year to catch up. Part of the beauty of interactive marketing is that there are multiple ways to embrace and support proactive outreach. There are a number of ways to get started and small steps can quickly build into larger ones as companies get comfortable with the options available. Atomic Fusion’s “Be Energetic!” approach helps companies to embrace interactive marketing to improve communication with a company’s customers, prospects, strategic partners, investors, and employees. ”

In 2007, Atomic Fusion’s “Be Energetic!” approach has been utilized to support and energize interactive marketing initiatives for companies such as 1Force Government Solutions, Boys & Girls Clubs of America, c360, WTBS and Market Square Solutions. The demand for Atomic Fusion’s innovative interactive marketing services continues to grow as more companies benefit from the range of interactive services that are offered, including website design, search engine optimization, web-based applications, interactive promotions and demonstrations.

About Atomic Fusion, Inc.:

Is Silverlight Going To Change The Web?

Shawn Keith — Fri, 20 Apr 2007 18:17:58 +0000

The great thing about the web is that is always changing. The bad thing about the web is that is always changing. So, when Microsoft makes an announcement about a new web offering, you never know which way it is going to go.
Microsoft has been making rumblings in the web space with its announcement of Silverlight, a new browser plug-in targeted as being a “Flash killer” and offering the ability of streaming HD video on both Macs and PCs.

If it does what it says, media sites should be excited with the opportunity to push out full-screen 720p HD video to their website visitors. Silverlight also offers new opportunities for small downloading games,” or as Atomic Fusion refers to them: impulse games.

To learn more about Silverlight and what it brings to the web development table, check out one of Microsoft’s developer blogs.

Friends of Fusion: April 2007 Issue

Atomic Fusion — Tue, 17 Apr 2007 22:07:03 +0000

Atomic Fusion Introduces Category Focused Portfolio!

Click to view April 2007 Friends of Fusion

Atomic Fusion Highlights Launch For 1FORCE Government Solutions

Atomic Fusion — Sun, 15 Apr 2007 13:00:13 +0000

For the past eight plus years, start-up organizations in the Atlanta business community have been supported by an interactive marketing agency that goes to great lengths to “Be Energetic!” on behalf of its clients. This month, Atomic Fusion, an award-winning independent interactive marketing agency, announces the launch of a new website and corporate identity for 1FORCE Government Solutions.

1FORCE Government Solutions, a new company focused on a new company focused on resource planning, staffing solutions and program support the Federal sector of the government, selected Atomic Fusion to create a new corporate identity, including a logotype and business materials, along with a corporate marketing website.

Bob Klingler, creative director and co-founder of Atomic Fusion said, “Atomic Fusion’s focus was to help 1FORCE to quickly get up-to-speed, providing a professional corporate image that will be flexible as the company grows over time.”

About Atomic Fusion, Inc.: