The Big Web “Add On” Controversy
Why can’t good things stick around? It seems that with the evolutionary approach of the Internet, this often becomes a compulsion for companies. In many cases, this can be a good thing — constantly improving usability and the user experience. But often, the addition of new and enhanced features muddy the usability playing field for [...]
Will YouTube Suffer Same Domino Effect As Napster?
Today the news wire is hot with the news that 20th Century Fox served YouTube with a subpoena, demanding that the viral-video site disclose the identity of a user who uploaded copies of entire recent episodes of 24 and The Simpsons.
It will be interesting to watch this play out and there are two [...]
Website Evolution: Part 2, Does Your Site Need A Third Arm?
In the real world of evolution, growing a “third arm” can be a bad thing. But in the interactive space, adding a third arm to your website can take you places.
What am I talking about? In this case, a “third arm” relates to adding new features or functionality to an existing website. Adding new features [...]
Interactive Needs To Move Forward
This past weekend I was reminded of the true state of the Internet, when I saw a Discovery HD Theatre ad. It said “You mastered the Internet in 1995, the iPod in 2002 and now you’re ready take on HDTV.” It got me to thinking about interactive marketing and how in many instances it has [...]
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