Companies Must Watch Out For “Entrepreneur Design Syndrome”
Today’s business environment puts a much higher emphasis on marketing and how it supports the organization. Marketing managers are finding more and more pressure put on them from many different levels of the company. Often, they must not only balance the overall business and marketing strategy, but they must also determine how other areas of […]
Is Silverlight Going To Change The Web?
The great thing about the web is that is always changing. The bad thing about the web is that is always changing. So, when Microsoft makes an announcement about a new web offering, you never know which way it is going to go.
Microsoft has been making rumblings in the web space with its announcement of […]
YouTube Domino Effect, Part II
As news coverage from media outlets such as ClickZ and others continue to report on the legal happenings against Google and its YouTube division, the snowball will rapidly grow as other media companies begin to flex their muscle.
The action from Viacom will only continue to muddy the water and make contributors think twice before posting […]
Web 2.0 - It’s Time To Be Different
I know what you’re already thinking… Is this another blog post about how take advantage of the “Web 2.0″ buzz that is already over-hyped? The answer is: no.
From a true interactive marketing perspective, Web 2.0 is not the “next new thing.” It is a new opportunity for companies to begin to think in a new […]