Web 2.0 - It’s Time To Be Different
March 13, 2007
Filed Under Blog
I know what you’re already thinking… Is this another blog post about how take advantage of the “Web 2.0″ buzz that is already over-hyped? The answer is: no.
From a true interactive marketing perspective, Web 2.0 is not the “next new thing.” It is a new opportunity for companies to begin to think in a new way about their websites. It is time to take advantage of the media as it was originally intended to be: an interactive communication tool.
Over the past 10 years, companies have done to the web, what has been done to other media channels over the last 100 years. They have systematically neutered it into a one way broadcast channel, delivering static information. It’s not their fault. This is a conditioned response to thinking about new media options.
Companies that truly want to take advantage of the interactive channel must make a conscious effort to use the available tools to move past a “broadcast mentality” to a true one-to-one communications approach. Web 2.0 offers part of the solution, but the rest is up to you.
Web 2.0 and the supporting bag of tricks that come along with it (including AJAX and other technical oddities), should be looked at as tools to help build stronger relationships with customers, prospects and investors.
The real energy can only be realized with an internal commitment of your company to proactively revisit and constantly improve your website over time. The day your site is launched should be viewed as a start, not the end of a process. Continual improvement will drive a visitor’s positive experience with your brand.