Practicing What It Preaches, Atomic Fusion Launches New Website
February 15, 2007
Filed Under Press Release
Atomic Fusion, an award-winning independent interactive marketing agency, is building upon its “Be Energetic!” approach to interactive marketing with the launch of a new website. The eight year old interactive marketing firm has recently launched a website that embraces today’s focus on web standards, while supporting forward-thinking design.
Atomic-Fusion.com was coded to comply with today’s compatibility features found in modern web browsers, like Mozilla’s Firefox. The focus of web standards is to reduce the cost and complexity of development while increasing the accessibility and long-term viability of a website over time.
Shawn Keith, strategy director and co-founder of Atomic Fusion said, “A website can be a powerful tool for building ongoing relationships. Our focus with the new Atomic Fusion website is to showcase how web standards can mesh nicely with other community-based news and blogging features.”
“Websites have the fortunate ability to be in constant evolution. Commercial websites like Flickr.com and SalesForce.com have been positioned as being in “constant beta.” This constant improvement and refinement over time has proven it can build a strong dialog with visitors,” said Bob Klingler, creative director and co-founder of Atomic Fusion. “In embracing this approach with our website, it serves as a strong differentiator for our agency. It immediately shows how we can help elevate our clients’ approach to interactive marketing and building long-term relationships.”
“From a design perspective, the new Atomic Fusion website has been structured to be clean and easy-to-read, utilizing CSS and other proven formatting styles.” Flash and other visual tools have been used to enhance the design or experience, but are not relied upon as a crutch to drive the structure,” Klingler added.
About Atomic Fusion, Inc.:
Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.