Website Evolution: Part 2, Does Your Site Need A Third Arm?
January 18, 2007
Filed Under Blog
In the real world of evolution, growing a “third arm” can be a bad thing. But in the interactive space, adding a third arm to your website can take you places.
What am I talking about? In this case, a “third arm” relates to adding new features or functionality to an existing website. Adding new features and functionality can help optimize your ongoing marketing efforts and provide more value to website visitors.
We all know that everyone wants to get a good return on their interactive investment. Most times a website launched and forgotten, with marketing and brand managers moving on to other “hot” priorities within the marketing mix.
As time passes new technologies and better building practices become available. It’s good to stop and take some time to see if new web development practices can help your existing website. These can include an ongoing Search Engine Optimization program, the addition of a search function (you know, help users actually find what they are looking for), or the incorporation of a Content Management System, allowing others in the organization take responsibility for updating their content.
The next time you think about evolution, remember growing a “third arm” can be a good thing.
Read Part 1 of this series: