Website Evolution: Part 1, Awareness
January 5, 2007
Filed Under Blog
When was the last time you updated your website? Come on, fess up. Your offerings may not have changed, but the messaging that prospects see over time can tell a story about your company. Do you think that no one notices? Think about your top three competitors, I’m sure you know what they have been up to over time. Right?
A well planned website does wonders for a company’s “street cred,” but if the site does not evolve over time, it can become a dinosaur of the past in the minds of prospects who are mulling over a decision to buy your products of services.
Whether you have a defined marketing plan, or not, you need to think about those visitors who visit your website, go away and think, then come back over time. Providing them the same message you gave them last month, quarter, or last year, does not send them a good message about your company.
I know, I know, it all comes down to time and resources, doesn’t it. Staying aware of the state of your website can be a great first step to prioritizing future needs. From there, it gets easier to generate an action list for proactive updates moving forward.
Read Part 2 of this series: