Atomic Fusion Hits Home Run For WTBS Sales Team
August 31, 2006
Filed Under Press Release
Atomic Fusion, an award-winning independent interactive agency, recently launched a promotional website for the WTBS sales team, supporting work with Atlanta Local Chevy Dealers and their relationship with Atlanta-area youth baseball (http://www.wtbspromos.com/chevy). The website highlights a running home game homerun donation tally for the Atlanta Braves, sponsored by the dealer association. The site also features on-air commercials, as shown on WTBS, supporting the sponsorship and how the donations directly impact Atlanta-area youth baseball summer camps.
Working with the WTBS sales team, Atomic Fusion created an environment that is both nostalgic and exploratory complete with the sights and sounds of a hometown baseball game. The iconic scoreboard situated on the edge of a field provides the basic interface and through the use of sound effects, non-interactive sprites and real-time environmental effects, the site displays an immersive quality that draws in visitors and invites them to explore.
Bob Klingler, creative director and co-founder of Atomic Fusion said, “The WTBS sales team and Atomic Fusion wanted to capture the excitement of the local hometown ballpark. This was a chance to provide fans an inviting and interactive way to track the overall homerun and donation tally from the Atlanta Local Chevy Dealers. Adding the sights and sounds of a real neighborhood ballpark means that visitors can enjoy their time on the site and learn more about the philanthropic effort.”
Environmental effects in the micro site include the sounds of a game in play, including a crack of the bat and the visual bouncing of homerun hits from the scoreboard as the game progresses. Innings are tracked and displayed on the scoreboard as if a game is currently underway. Visiting the site en the evening or nighttime provides a different experience for the visitor. The micro site even fades into twilight with field lights flickering and turning on after dark.
About Atomic Fusion, Inc.:
Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.