VoiceQuilt’s Unique Voice Offering Strengthened Online by Atomic Fusion
August 28, 2006
Filed Under Press Release
Gift giving recently jumped a mile ahead of standard gift fare with the official launch of VoiceQuilt.com. The new website provides access to a unique gift giving opportunity, delivering the preservation of familiar voices in an heirloom quality gift box. With the launch of the new website, anyone can easily create a truly customized and personal gift for a friend or loved one. The marketing website, developed by award-winning independent interactive agency Atomic Fusion, helps deliver the rich story and unique offering that VoiceQuilt has to offer gift buyers.
Founder Hope Flammer said, “VoiceQuilt looks and works a lot like an heirloom music box. But instead of music, when the lid is opened the box plays the messages of family or friends offering birthday wishes, anniversary greetings, graduation congratulations or even encouragement during an illness or difficult time. Each VoiceQuilt is completely unique and preserves those ‘goosebump moments’ we all have throughout our lives. Management of the messaging process and creation of the ultimate heirloom box is handled directly through the company’s website. The process is simple. VoiceQuilt’s secure website serves as the communications hub, automatically delivering instructions and reminders to contributors who simply call a toll free number to record their sentiments. Via the Web, the organizer arranges the messages in any order preferred and often records an introductory greeting. Everything is easily handled on-line at www.voicequilt.com.
Atomic Fusion has worked closely with VoiceQuilt over time on a range of strategic and creative executions, helping to lay the groundwork for success for the company. The rollout of the new website encompasses the key marketing approach, supporting what has been learned in the findings of the just released 2006 VoiceQuilt Trends in Gift Giving Survey, available on the company’s website.
“We are proud to have built a strong relationship with VoiceQuilt,” Atomic Fusion president and co-founder Travis Granville, said. “Our goal is to stay flexible in the needs of VoiceQuilt, supporting their interactive marketing needs as they grow.”
About VoiceQuilt
VoiceQuilt was founded in Atlanta, Ga. by Hope Flammer. Flammer was inspired to create VoiceQuilt after hearing the encouraging words her best friend spoke to her hospitalized husband. Flammer believes the familiar voice, providing words of support, was instrumental in the husband’s recovery. After rebundling existing technology, Flammer developed and patented VoiceQuilt, a collection of personalized recorded messages preserved in hand-crafted keepsakes - music boxes that play memories. VoiceQuilt is a uniquely personal custom gift. Ideal for commemorating special occasions, groups of family members, co-workers or friends share their words of celebration, encouragement, memories and more. “Families may want to come together to create an audio album,” said Flammer. “Spoken memories preserve family history in a kind of audio scrapbook or yearbook. With so much interest these days in genealogy and family reunions, families can create a legacy for the generations to come and even fill the VoiceQuilt box with memorabilia to match the recorded memories,” she added. For more information, visit www.voicequilt.com or call (678) 424-6597.
About Atomic Fusion, Inc.:
Founded in 1998, Atomic Fusion® is an award-winning interactive marketing firm that provides strategically focused brand solutions for growth and Fortune 500 companies. The company’s core focus is to build and enhance clients’ interactive presence through brand & identity creation, design & development of marketing-oriented websites, user interface design & web application development, and promotional ideation & execution. Atomic Fusion’s solutions are driven by well-defined return on investment goals and objectives that maximize its clients’ interactive investment. Client experience includes work for companies and organizations such as Boys & Girls Clubs of America, CheckFree Corporation, Equifax, HSBC, and Turner Entertainment Group. For additional information, please visit www.atomic-fusion.com.